Surfing and diving are two new activities that actress and Bollywood star Ileana D’Cruz undertook in Fiji recently. The Bollywood actress was in Fiji from 3 to 11 June to explore and promote Fiji to the Indian market. Whilst in Fiji, she visited different regions including Savusavu, Nadi, Pacific Harbour, Coral Coast and the Mamanuca Islands.
Minister for Industry, Trade, Tourism, Lands and Mineral Resources, Hon. Faiyaz Siddiq Koya said, “The Indian market has the potential for long-term sustainable growth and is a strategically important market for Fiji. To realise this potential, we have engaged a highly respected star like Ileana with her 8.1 million Instagram followers to be our brand ambassador and the face of our marketing and promotional activities in the market.”
The Indian market to Fiji has proven to be a lucrative one, noting significant increases in arrivals over the last 5 years. In this regard, Tourism Fiji will continue to work collaboratively with the Fijian Government and other key stakeholders to ensure increased exposure and arrivals from India.