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A New Study Shows Indians Are Holidaying More Than Ever Before

The travel industry in India is booming. Velocity MR, a leading market research and analysis company, announced the results of their pan-India study to understand holidaying trends and the impact of mobile apps to this end. The study included a sample size of 2,103 and covered prominent Indian metros, including Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, and Chennai.

Indians holiday more now than ever before. Both local and international holidays have become the norm for the modern Indian, who are trying to move away from traditional routines, which once limited them to visiting friends and family or for religious purposes. The study finds that the average Indian is now unabashedly a holiday enthusiast. The frequency of holidays has also gone up drastically with over 80% of the respondents having admitted having indulged in at least four holidays in a year.

Another interesting observation is the fact that while Paytm is the most used app for travel today but Google Pay will give it a tough fight in the years to come. More than half of the respondents have given Google Pay the thumbs up when it comes to trust.

Jasal Shah, Managing Director & CEO of Velocity MR, adds “With the advent of technology, the average Indian has never had it better. They are discovering that air travel and holiday destinations are in fact within their reach and not a faraway dream, as once imagined. Indulging in offbeat travel plans, planning holidays with a twist, and international travel are becoming popular these days.”

He further adds, “Festival tourism has also taken off In India. Till a couple of years ago, festival celebrations were limited to family homes; today entire families travel together for the celebration and enjoy the festival and a vacation both at the same time. Mobile apps have expanded individual research capabilities and are helping people to make well-thought-out plans based on online reviews and user feedback.”

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