Preferred Hotels & Resorts, the world’s largest independent hotel brand, has earned the prestigious distinction of being named the ‘Most Excellent’ large hotel chain in the world by TripAdvisor. For its first-ever ‘Most Excellent’ awards, TripAdvisor selected the winners based on which brands have the highest percentage of Certificate of Excellence recipients globally for 2018. With an abundance of distinctive properties within its global brand portfolio, Preferred Hotels & Resorts made it to the top of the list in the ‘large hotel chains’ category.
“This ‘Most Excellent’ award is a testament to the dedication of our incredible member hotels, which continuously inspire travelers by delivering genuine and memorable hospitality experiences in a way that only independent hotels can,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “We are incredibly proud to receive this recognition by the TripAdvisor community, and look forward to connecting even more travelers to the unique story that each of our hotels has to share.”
This global recognition comes during an already momentous time for Preferred Hotels & Resorts, a family-owned company that is celebrating its 50th anniversary this year. Since 1968, the brand has been a steadfast champion of the independent hotel experience, representing a global portfolio that embodies the highest levels of luxury, life, and style.
Since January 2018, as part of its milestone celebration, the company has taken a number of steps: launching a variety of 50th-themed marketing campaigns, which include a celebratory package at more than 250 of its hotels, a video series, and social media activations; welcoming more than 60 new member hotels, including more than 15 new openings; and announcing the appointments and promotions of three women to key executive posts.