K J Alphons, Union Tourism Minister, recently inaugurated ‘The Ashok Cake Shop’ at ITDC’s flagship hotel — The Ashok, New Delhi. The inaugural of the new cake shop at The Ashok by Alphons added sparkle and glitz to the New Year Eve Celebrations at The Ashok. The recently opened outlet will offer an array of new delectable bakery and confectionery delights that would combine exotic modern flavours to suit the contemporary palate. Strategically located next to the tea lounge, The Ashok Cake Shop has added ‘joie de vivre’ by bringing the freshness and leisure-coated serenity with grand opulence.
The cake shop has an elegant and vibrant ambience amidst the grandeur of The Ashok. Located at the lobby level overlooking the lush greens and a beautiful view of the Tea lounge, the cake shop is a one stop shop solution for all your festivities. Satyajeet Rajan, IAS, Director General (Tourism), Ministry of Tourism; Ravneet Kaur, IAS, Chairperson & Managing Director (C&MD), ITDC; Shri Piyush Tiwari, Director (Commercial & Marketing), ITDC, and various dignitaries were present to grace the inauguration.
Speaking on the occasion, Vijay Dutt, General Manager, The Ashok, New Delhi expressed, “We are overwhelmed with the level of excitement seen in the cake shop with our new customers savouring freshly-prepared pastries and bakery products. The Ashok Cake Shop is another feather to the gourmet world of the hotel. Marking the New Year, this patisserie is a souvenir to the city and guests visiting the hotel.” The Ashok Cake Shop offers hand-crafted breads, croissants, tarts, chocolates and an elegant assortment of savoury goods, as well as freshly prepared cakes, pastries and truffles.
