The Spanish hospitality group has assumed operations of the Palm Jumeirah hotel following the signing of a management agreement
Luxury residential and hospitality property developer Seven Tides has confirmed Barceló Hotel Group as the new operator of its five-star DUKES Dubai, located on the west trunk of Palm Jumeirah.
The hotel will be re-branded DUKES Dubai – A Royal Hideaway Hotel and will become the first property in the region under the Royal Hideaway Luxury Hotels & Resorts brand, which features unique and exclusive destination hotels connected with art and culture as well as authenticity, detail and discretion.
The Spanish hospitality group assumed operations of the Palm Jumeirah hotel following the signing of a management agreement in January in Dubai between Abdulla bin Sulayem, CEO of Seven Tides, and Jaime Buxó, Chief Development Officer, Barceló Hotel Group, in the presence of Goulam Amarsy, CEO of Barceló Gulf, partner of Barceló Hotel Group in the GCC.
Commenting on the new agreement, Abdulla bin Sulayem, CEO of Seven Tides, said, “Barceló Hotel Group was appointed to manage DUKES Dubai, because it is a dynamic and flexible hospitality company, operating 249 hotels across 22 countries, with a wealth of experience, running luxury international resorts and most importantly, fulfilling guest expectations.
“The Barceló Group also has its own wholesale and retail travel division incorporating 700 travel agencies on four continents, so we are also confident that they will be able to develop new niche markets for DUKES Dubai, as well as optimising our position in the key international markets,” added bin Sulayem.