Jasper Hotel representation was incorporated in the year 2012 by Sanjay Thakur. He was looking forward to start his own venture in the ever-growing travel and tourism industry and was looking to secure new business opportunities for individual hotels from his extended years of experience in sales for international hotel brands in India.
At present, the firm is servicing 14 hotels from commercial sales/revenue front with strong foot hold in Himachal Pradesh and South India:
Ramada Kasauli
Kalpa Deshnag
Hotel Batseri, Sangla
De Exotica Resort, Theog
The Chalets Naldehra
The Fort Nalagarh Heritage, Nalagarh
The Cheteau Garli Heritage, Pragpur
The Astor, Kolkata
Gokulan Grand Hotel & Spa Bangalore
Gokulam Park, Coimbatore
Gokulam Park, Munnar
Gokulam Park, Ashok Nagar, Chennai
Gokulam Park Sabari, Chennai
Gokulam Park Hotel & Convention Centre, Kochi
With the joining of Sanjeev Kumar, early this year as a partner to this venture, the firm is looking forward to expand his sales and marketing services and add new hotels to its portfolio. Kumar is primarily overlooking marketing and expansion strategies for the firm and extending their existing bouquet of services:
Strategically conceptualise result based sales strategies (targeting key accounts for the hotels)
360-degree digital and marketing support (print and electronic media, social media, bloggers and freelance writers, direct travellers and events)
PR support and media buying, sponsorship during key forums ( awards functions and travel trade events), content writing for the press release and profiling
Loyalty programs
Both Thakur and Kumar has more than 15 years of experiences in the hospitality sector (overlooking sales and marketing) for international hotel brands in India. The firm is also exploring opportunities to cater to overseas hotels to market them in India and add more offices across the country.