Recently, Finland was named the happiest nation on earth for the second consecutive year in the UN’s World Happiness Report 2019. Published by the UN, the report ranks 156 countries by how happy their citizens perceive themselves to be. Based on the report, the Finns’ happiness can be credited to their high GDP, long lifespan, connection with nature, lack of corruption and the people’s control over their own life, among other things. Through their new ‘Rent a Finn’ initiative, Visit Finland is inviting people from around the world to see how the Finns live in true harmony with nature. Paavo Virkkunen, Head of Visit Finland at Business Finland said: “Our Rent a Finn campaign is a response to the global travel trend of living like a local, which is all about sharing genuine experiences with regular people. It allows travellers to experience the Finns’ strong, personal connection to nature with the help of our happiness guides.”