With an aim to increase tourists from Assam, the Department of Tourism, Government of Karnataka, had organised a Roadshow on February 18, 2020, at Novotel Guwahati, Guwahati, Assam, to promote tourist places, hotels, resorts, homestays and service-providers from Karnataka.
This exclusive B2B Roadshow had over 6 stakeholders from Karnataka and over 100 discerning trade partners from Guwahati. The event was aimed at showcasing Karnataka, which succeeded in being one of the most vibrant editions that the Karnataka Tourism had ever seen.
The main objective of Karnataka Tourism is to promote the state as a Leisure, MICE and Wedding Destination in the Indian market. The Karnataka Tourism Department organised a One-Day Roadshow in the various cities to meet with travel agents and tour operators.
The Roadshow will have B2B interactions and presentations that will showcase the destination and also open up new avenues in bringing the destination in new light to the travel and trade agents. The Roadshow brought together different aspect of the tourism product such as natural beauty, adventure, pilgrimage, cultural heritage and many more to the Assam market.
Some of the stakeholders, who exhibited included KSTDC, Jungle Lodges and Resorts, Blueberry Holidays LLP, TGI Hotels, The Trivik – Chikmagalur, Quality Holidays, Intersight Tours, Narayanai Holidays Safeway Explorers Pvt Ltd, Mahindra Holidays & Resorts Pvt Ltd, Infiniti Holidays etc.
Mr. TK Anil Kumar, Secretary – Tourism, Govt. of Karnataka said, "Karnataka is home to a large and exciting portfolio of globally acclaimed tourism products with UNESCO World Heritage Sites, splendid wildlife and resplendent nature, virgin beaches to adorn. The Roadshow series will provide the impetus to the domestic inbound travel and would enhance the marketing efforts of Karnataka Tourism to promote our destinations to the travel-trade”.
The chief goal of the Roadshow is to increase the overall size of the tourism sector in Karnataka. This Roadshow series will gather tour operators and travel agents, who are looking to find new destinations in Karnataka and engage fruitfully with the stakeholders of the state’.
Mr. Kumar Pushkar, Managing Director, KSTDC said "Karnataka recently organised the very successful inaugural edition of ‘Karnataka International Travel Expo’ at Bengaluru and the Roadshow activity will be an excellent occasion for our stakeholders to renew contacts with the travel-trade across India’.
He further said, "The department has introduced new package tours to fit the specific needs of tourists which were designed taking into consideration the requirements of the tourists and KSTDC would help plan the entire itinerary providing a seamless tour experience. Services offered in the package include transport, accommodation and sightseeing. We are also offering online booking facilities on our site www.kstdc.co”.
The next editions of the Roadshow will travel to Chandigarh, Jaipur, Kolkata, Delhi and Mumbai.