Sanjay Rai has been appointed Sr. Vice President- Sales & Marketing at Sarovar Hotels and Resorts. An experienced professional with close to four decades in Hospitality, Rai has been successfull in managing areas of Brand Management, Customer acquisition, Sales promotions, Alliances and Partnerships and Stakeholder Management. At Sarovar, Rai will be responsible for overseeing the planning and implementation of Sales, Marketing and Product Development programs for each brand targeted towards existing and new markets. Before joining Sarovar, Rai held the position of Executive Vice-President Global Sales, at The Oberoi Group where he was responsible for leading domestic and international sales function for the Group, including The Oberoi and Trident brands. Prior to this he worked with ITC Hotels for over fourteen years holding different roles in Sales and Marketing. Rai was with The Oberoi Group for nineteen years, in two stints. He worked at Max HealthCare for close to six years as Executive Director- Marketing and Customer Management.