The Pride Group of Hotels launched a new campaign ‘India Dekho With Pride’ to boost travel, tourism and hospitality industry which has been deeply impacted by COVID-19.
In India, domestic travel segment is the largest contributor to the overall tourism sector hence will play a vital role in the recovery process. It is believed that the Indian tourism sector is in a much better situation than other countries which are more dependent on foreign tourist arrivals. Most of the weddings, conferences, events under the MICE segment will also shift to India.
“ 'India Dekho With Pride' is an initiative in the direction of promoting India as a safe and viable destination for tourism and MICE," said Satyen Jain, CEO, Pride Group of Hotels, adding, "Pride Group has always been committed to achieving and maintaining a high standard of health and safety. To ensure the safety of the guests and employees, we have enforced rules and regulations in place that strictly adheres to all the protocols introduced by the government.
"The hygiene and sanitation protocols will be followed at every Pride property, at every step. Moreover, following and maintaining social distancing during operational hours will be our topmost priority. We have also made the usage of masks and gloves mandatory across all departments. This campaign is our attempt, as a responsible industry partner- to assemble & exhibit attention for domestic tourism and also cater to a wide range of travellers with their travel needs post lockdown,” informed Jain.
For every beautiful tourist destination in India, there’s an equally attractive alternative that remains unexplored. From majestic mountains, quaint villages, spectacular landscapes, pristine beaches, exotic wildlife, captivating history, unique culture to delectable food, India helps you find the best, beyond the beaten path. The country leads as a sustainable destination amid demand for safe and environmentally sustainable travel across the globe.
Pride Group of Hotels, on its part is a truly Indian hospitality group with a presence in 20 destinations across the country with a host of banqueting, restaurants, and conference facilities.