RARE India, which is a collection of some of the finest conscious luxury boutique hotels, palace stays, wildlife lodges, homestays and retreats in India and the subcontinent, has launched three initiatives with the aim of growing its community of earth loves and travel enthusiasts who believe in sustainable living.
Two of the initiatives, RARE Travel Agency Network (RATAN) and RARE Influencer Network (RAIN), are directed towards inviting partnerships from Travel Agents as well as independent Influencers to jointly promote conscious luxury travel. The ‘Beautiful Planet’ initiative is directed towards children and young adults and is calling out to them to preserve and protect planet earth.
Throwing light on the initiatives, Ms Shoba Mohan, the Founder Partner of RARE India, said, "The halt that the industry is witnessing at present is our opportunity to reset our businesses and aim to switch over to a more conscious and earth centered business models. Our latest initiatives RATAN, RAIN and Beautiful Planet are a move to collaborate and create a tribe through knowledge and partnerships for
growth and evolution."