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Accor to enter Chandigarh with Novotel Chandigarh Tribune Chowk

Accor, a global leader in augmented hospitality, is all ready to set footprints in Chandigarh with the one of the most recognized brands, Novotel. The introduction of Novotel in a new market like Chandigarh affirms the growing popularity of Accor’s acclaimed international, modern-easy living, elegant, and full-service Novotel brand in India.

Novotel brand in India has a tremendous growth trajectory spanning just over a decade since its first opening of Novotel Hyderabad Convention Centre. In 2018, Novotel celebrated the milestone of 20 properties in India with the launch of Novotel Vijayawada Varun.

Novotel Chandigarh Tribune Chowk is being developed in the city centre, approximately 30 minutes by road from Chandigarh International Airport and close to government offices, shopping areas and high-end residences. The hotel will offer 120 rooms, two food and beverage outlets, function rooms of various sizes, a swimming pool, and a gymnasium. This 21st Novotel is scheduled to open by early 2021.

Commenting on the partnership, Akshay Grover, Director, KLG Hotels, said, “We are delighted to partner with the Accor Group to bring the Novotel brand to Chandigarh. Our philosophies are in harmony, towards providing seamless guest experience and a brand like Novotel has great potential in Chandigarh. The hotel is being developed keeping in mind the contemporary, yet traditional outlook of the city and we are certain it will suit the needs of well-travelled guests. We are confident that with its unique design and world-class hospitality that we will offer, we will be successful in providing a 'home away from home’ to our guests.”

Speaking on the announcement, Lokesh Sabharwal, Vice President, Development and Special Projects, Accor India and South Asia, said. “The Indian market has always been opportune for Accor and, we are noticing some very interesting opportunities for growing our midscale and midscale-lifestyle brands. As part of our densification strategy, we continue to have meaningful conversations with existing partners and hotel investors keen to work with Accor who see long-term value in the business. For a market like Chandigarh, which attracts both leisure and corporate, Novotel is the ideal debut brand and we are certain of its success in the city.”

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